Improving Ambience=Larger Profit Margin

If you’re a hotel proprietor, and you want to add a touch of class to your rooms, it’s the little things that can make a big difference. For example, if you have desks in your rooms, leather desk blotters are the perfect way to make your guests feel like they are getting a bit of extra luxury during their stay.

Or maybe your hotel has a restaurant. Another small item that can greatly influence your guest’s perception of your hotel is leather menu covers. These seemingly minute details present to the guest the notion that quality is an inherent part of the service. The actual weight and feel of leather menu covers conveys a sense of luxury and propriety that allows you, as the owner, to step up your hotel’s level of class. That means more profit. Not just empty profit, but a justified profit, one that your guests won’t underestimate, and won’t feel jilted by.

From menu covers to leather desk blotters, to a quality guest check presenter, these details contribute to ambience, and ambience is a large part of an overall impression. If you feel like your hotel or restaurant could use an ambient makeover, visit www.ShildCompany.com.

BBQ You Won't Forget

I reckon I make some a the meanest BBQ this side a the Mississippi. You better believe it pardner, cause ever since I left Texas, I ain’t seen these city folk make nuthin’ that compare. I gotta be real gentle with my ribs when they done cookin’, cause if I ain’t, they fall right off the bone, and you can’t go givin’ your customers ribs without the rib. That just ain’t right.

My sauce comes down to me from my great granpappy, Major Hogarth J. Arnold I. He was a leader of the Lone Star rebels, and in his spare time he made a sauce for bastin’ his meats. He used the finest hickory bark he could find. He’d mash that bark right up, throw in some water and some secret ingredients, and there he had it, a real special kind of sauce. Back in his day, restaurants didn’t even exist, let alone menu covers.

Me, I’m bringin’ a whole new era about. With leather menu covers and a guest check presenter that he could have hung around my grandmammy’s neck (God rest her soul) I’m takin’ big business outta the country and into the big city. I tell ya, my BBQ is the hot dangdest. If you don’t believe me, my menu covers should say enough.

Menu Covers You Can Dream About


Last night I went to a nice restaurant for a business dinner. As soon as we sat down, we began looking through our menus. The first thing I noticed was the restaurant menu covers. They were a beautiful brown color, lightly dimpled and branded in black with the name of the restaurant on the front. The edges were gilded and the leather slid against the grease of my hands, accepting my browsing with resignation. These restaurant menu covers, I decided, were the most delicious menu covers I had ever seen, and I knew that the meal would be comparably impressive.

On the inside of the menu covers were sleek sheets of plastic encasing the long cream colored menus, with romantically leaning black font. But what struck me most about these menu covers was their weight – they must have weight about three pounds. I balanced mine against the table, but it could have stood on its own. They were sturdy, solid menu covers that could have rode into battle and decimated any opposition.

My impression regarding the menu covers dictated my need for a meal as, if not more, substantial. When the waiter came around to order, I knew that a steak was the right choice.

Makin' Your Customers Feel The Best


When I wrote a blogette about menu covers a few weeks back, I was just getting started talkin’ bout my Bar-Be-Que restaurant. Now that spring time is here, business is pickin’ up, and the leather menu covers are holdin’ up real good. I’m thinkin’ of expanding pretty soon, you know, startin’ a little outpost in one of those new up and coming areas.

www.ShildCompany.com did pretty good for me before, and I reckon if I do expand, I’m gonna head on back there to get my leather menu covers and a guest check presenter. It’s important for the customers to feel: that tactile sensation is a must have for any successful bar-be-que restaurant entrepreneur, or else you’re reduced to that cheap chain food feel, and my restaurant only serves the best.Restaurant menu covers oughta correspond to the type of food being served. And I’ll tell you, right now it does, and it’s goin’ to continue to do so for me and my restaurant.

So if you’re aspirin’ to that next level of quality, remember, it’s makin’ the customers feel like they’re gettin the best, even if they ain’t! Leather menu covers are the best way of doin’ so.